In today’s rapidly changing world, SEO techniques may change in a minute and the bad news is that you might not even know when it’s been changed.
Why I am saying that because I have noticed SEO trends have changed drastically over the years and as the internet has evolved with the latest development, many search engine optimization techniques like keyword stuffing, submission activities only for increasing numbers, building spammy and irrelevant backlinks to maximize the website traffic do not work anymore.
That’s why you need to stay updated with the latest SEO techniques to be on top of the ball.
Staying on top of SEO it takes a lot of research and practices. Google’s algorithms are regularly updated so it is essential for every digital marketer to keep themselves updated with the latest SEO trends and advanced SEO techniques. Keeping the all updated SEO tricks and techniques in mind you can become your own SEO expert.
Google gives the priority in the organic search result to those websites that follow all about SEO and its techniques guidelines properly. Once your website starts ranking on Google, you will get more visibility and there is a good chance of getting more attention from visitors. As a result, it increases more traffic to your website and ultimately you will get maximum opportunities for generating more revenues for your business.
So here, I am going to discuss the actionable, powerful and advanced SEO techniques that going to work in 2018. These are the best SEO practices that you can implement right away to increase website traffic organically.
So let’s get started with the mixture of on-page SEO techniques as well as off-page SEO activities!
(1) Conduct an SEO audit on your website
There are many tools that can be used to perform the complete SEO audit of any website like Google Analytics, Google Search Console, Ahrefs, SEMRush, Copyscape, and Screaming Frog. These tools are not only to conduct an SEO audit but also you can monitor your website stats.
It does not take so much effort or hard work to perform a complete SEO audit on your website. You just need few technical skills as being a digital marketer to audit any site from SEO perspective. If you want your website keep appearing on the Google first page, you need to audit your website regularly. Running an SEO audit on your site you will get to know the real issues and reasons for not getting enough traffic on your website. On the other hand, you will discover the ton of ideas for boosting your search traffic.
Here is how you should be doing the website audit:
- Meta Title and Description: – Do the manual checkup whether your website’s pages have SEO meta titles and description or not.
- Start Website Crawl: – By doing this you can get some useful information on structure and SEO setups of your website. You can use Screaming fog’s spider tool for this.
- URLs Structure: – Your URLs should be short, simple, and keywords integrated. You just need to check whether it’s optimized for a search engine or not. To avoid the duplicate content penalty you must use canonical URLs.
- Keywords: – Make sure each page of your website is optimized for SEO keywords but do it properly using white hat SEO techniques only. Google may penalize your website for keyword stuffing because it is the malpractice of black hat SEO.
- Alt Text: – Use the proper keywords in all your images’ alt tags.
- Check Subheaders: – Sub headers (H1, H2 or H3 tags) should be used in each web page’s content. Try to use the keywords in your heading tags.
- Content Uniqueness: – Never copy and paste the content of another site to your website. Always try to implement your own unique content to get your website content crawled and indexed by the Google search engine. Google may penalize your site for having duplicate content. Also, use internal links as well as external links to your website content to improve your website traffic.
(2) Build SEO Friendly WebPages
Designing a professional website with a good looking theme is not enough to get a position on the Google first page. You need to give the importance of Search Engine Optimization while developing a website. If your WebPages are having any error or any technical issues, it will increase the bounce rate of your website. There are certain guidelines and SEO strategy to make your website pages responsive. A well-designed landing page and responsive WebPages can help you generate more leads and sales.
An SEO friendly website has those configuration and feature to optimize your website so the search engine will easily understand what the particular website is all about and Google crawls and indexes the pages accordingly.
If you looking for best SEO techniques for WordPress website then I would recommend using YOAST SEO plugin because it has advanced features and configuration settings to optimize your website.
(3) Improve Site Speed
Google had already announced back in 2010 that site speed would be a ranking factor and since then, Google has always given the importance of site speed.
Every website owner has a goal to increase organic traffic. But the first question comes here -how to get organic traffic to your website? If your website speed is too low or taking a long time to upload the WebPages. Then, you cannot expect to generate higher traffic to any website.
There are thousands of people sharing their content with you over the web. Competition is too high. Visitors will not wait for long to upload your website if it is taking an extra amount of time, they will easily jump to the other site straightaway. This way you are missing out your potential customers even after having good ranking in the organic search result.
Google has already launched the page speed tool to help developers to check the site speed and fix the issues if there is any.
Google wants your website to load faster so you cannot lose any visitor. Improving site speed does not only allow generating organic traffic to a website but also increases the conversions.
Therefore, you must focus on those factors which are speeding down your website and try to fix the problems on time to boost your website traffic.
(4) Link your content to the external sites
Linking your content to external sites helps pass juice links to your content when you get links from high domain authority. On the other hand, it helps you to build an authority and trustworthiness in Google’s sight.
You need to find some relevant topic which is a match to your niche and then link them as a data source to your content. It is best practice to create the link juice.
(5) Content Creation for Google’s RankBrain
Search engines are becoming much smarter and advanced now whether it is Google, Bing or Yahoo. As mentioned earlier that basic SEO techniques which we used to before are not working anymore. SEO trends 2018 have become wiser by utilizing Google third highest ranking algorithm RankBrain.
Being an artificial intelligence system this algorithm has certainly transformed the way the search-engine understands the complex queries and determines that you want the particular option based on thousands of other searches conducted by people for the same term or phrase.
If you optimize your content for Google RankBrain, you can mark a remarkable position in SERPs.
(6) Build backlinks
It’s a great way of getting links to your website from another high domain authority website. Backlinks make a huge impact on website’s prominence in the search engine. That is why building backlinks are considered the best way to increase traffic because it improves website’s SEO ranking. This process of getting external pages to link to a page on your website also called Link Building.
(7) Social Engagement with valuable content
When it comes to building a strong relationship with your target customers, social media contributes a lot. Social Media Marketing allows you to build brand awareness and reach your potential customers through engaging and valuable content.
Posting interesting content on social media you get an opportunity to attract millions of new ones worldwide. If your blog is new, it is really hard to rank well in Google Search results for high volume keywords because your domain authority and Page authority are still very low. This is why you can use any social media platform like Facebook, Twitter, Tumblr, Pinterest, and LinkedIn to share the post content in order to gain credibility and high volume of traffic.
You can also check the DA and PA for each search result and website domain by using free MOZ SEO Toolbar.
(8) Write an Expert Round-Up Post
Expert round up post is a great way to build linkable assets through collaboration with peers and influencers. Readers love to read expert round-up posts as they get the insights of multiple industries respected and experienced people in one place. Round posts are a kind of inspiration for many people who read the success stories of influencers. It does not only drive the viewpoints of experts in your post but also helps to grow your SEO ranking and website traffic by attracting so many new audiences.
To create expert round posts, first of all, find some good questions and topics to ask your experts. Then, make a list of your experts and contact them. And the third step is to collect their views and responses, after that write and publish the post.
(9) Generate Website Traffic with Infographics
Infographics have become so popular nowadays because it is the simplest and best method to display complicated information in an easy way. Visually appealing content like videos, images, and infographics get more attention than the written ones.
This is why quality infographics help you grow your website traffic and ROI. Most people do not pay attention to infographic part but trust me this is a great solution to the question – how to implement SEO techniques.
If you are interested in generating high traffic to your website, this is a great SEO strategy going to work in 2018.
(10) Quora Marketing
Quora is a largest question and answer platform you can use to grow your business. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Quora lets you do the same way of marketing. It helps you build your brand awareness by answering a particular question. You get an opportunity to drive traffic to your website by giving the best answers to the questions related to your product or business.
It’s a proven digital marketing strategy to gain credibility and market your business. Build a strong profile; select the topic related to your niche and start answering the question including your marketing strategy in that content.
(11) Guest Posting
Guest posting or Guest blogging is an effective Off-page SEO technique to create the backlinks and it is a white hat SEO service to build your site authority in Google’s eye.
Actually, it is an act of writing article or creating a blog post on other blogger’s site and in a return, you get a genuine backlink to your website or blog. This activity also helps you grow networking within your niche as well as boost your website’s SEO ranking.
You can either offer to write a blog post on other popular blogger’s site that have high domain authority or you can request other popular bloggers to write a post on your blog. In both ways, it helps you generating backlinks.
Remember; always focus on building fresh links instead of buying too many spam links.
(12) Local SEO and Business Listings
We know the world is being digitized, people are getting addicted to using digital platforms for any shorter or bigger things. But still, people visit physical shops and establishments. This is true that people are researching online but there are many businesses running traditionally in real life. Local SEO and listings allow you to optimize your local business website to increase ranking on Google, Yahoo, Bing or other business listing sites.
When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business.
(13) Use Adwords Copy in On-Page SEO
If you want to emulate your competitors and looking for the strategy to be at the top, you need to accept this proven method of on-page SEO techniques.
Google AdWords ads are short and already optimized for your competition’s target keywords. If you can implement a quality content that ranks well organically for that same keyword, you can easily establish yourself among your target customers.
By analyzing the competitor’s Adwords copy you get an idea of creating your own headline for your Adwords campaign. Many advertisers are using this trick and technique for getting paid traffic to their websites. This can also be used for SEO.
These are the advanced SEO techniques 2018 might not be easy for you to implement on your own without having expertise in this sector. If this all seems overwhelming- take a deep breath and get a personalized Search Engine Optimization services consultation to optimize your website for better SEO ranking.