Nowadays everyone is expecting responsive website but do you know what does responsive website design mean? You must need to know how your website is working. It is well oriented or not; to drive your visitors to your site.
Good website design is backed by strategy. Even the most attractive, user-friendly website isn’t successful when it isn’t achieving what your company needs. So ask yourself: Do new visitors get a clear sense of who you are and what you offer when they arrive at your site? Does your design direct visitors to do what you want them to do? Is there clear strategy informing your design? If not, your design is not as good as it could be. To evaluate the effectiveness of strategy in your website design, run it through this checklist of questions:
· What category is my business, and is that obvious on my website?
· What is the purpose of this website, and is the design accomplishing it?
· Who is my target audience, and how does the design take them into consideration?
· What do I want my audience to do, and is the design encouraging that action?
To do this define your brand and set specific website goals—then align your design accordingly. When your website is informed by clear strategy, it’s much more likely to succeed.
In a short: responsive design adds more variables and more deliverables—which can lead to more problems. Here are a few techniques I’ve found helpful in overcoming these hurdles.
1) Define the Viewport and Focus on it
A viewport basically tells the web browser to scale the page to properly fit the screen that it’s being viewed on. It’s the section of the page that the viewer sees. So for example, when viewing a page on a mobile device, whatever is in view is considered the viewport. When the page is zoomed into the top right of the page, for example, then the viewport has been adjusted to a specific width. Seeing the total width of the page when zoomed out to fit everything on the display means the viewport has been configured to show the entire width of the page.
Tackling the small viewport size early forces you to make hard choices about the most important features in your design. The large viewport brings in the opposite considerations: Is content too much? Are text columns getting too wide, lowering readability? Should select elements to get extra white space, and if so, how much to avoid feeling disjointed? Finally, addressing the smallest and largest viewports usually requires that you consider at least a couple input methods—the smallest viewports are often touch-based, while the largest use the mouse and keyboard.
Perhaps most importantly, when you tackle the extremes, you’re tackling 2 sizes at once, not trying to fully flesh out just 1 viewport and retrofit the rest later. That delay alone could trigger clashes between designers and developers down the road.
2) Responsive Design
More than 50% of all searches start on a mobile device. So if your business is not displaying mobile-friendly experiences for your customers, you’ve lost more than half of the opportunities for new business right off the bat. That’s the bottom line.
Mobile friendly means that your existing site grows and shrinks with the size of the device it’s displayed on, which is called responsive design. You could also have a separate mobile version of your website, though a responsive site is believed to be better for search engine optimization.
With internet traffic from mobile devices growing exponentially over the past several years, it only makes sense to have a responsive design that is capable of showing your product pages perfectly on all display screens.
You could focus on specific devices and resolutions, but that’s an unreasonable approach. It would take you all week to list all the phones, resolutions, and platforms available out there. You’d have to come up with a totally new design by the time you’ve gotten through coding for each particular device.
If you check your Google Analytics, you’ll more than likely notice a huge shift in what type of platform your viewers are visiting from in favor of mobile devices.
3) Quality Content
The two main considerations regarding content are readability and usefulness. Readability is important because if your visitors can’t make out your content, whether that’s because it’s too small or in a pale color or in an unreadable font, there’s no way for your message to get across. Usefulness is just as important, however, because if your content doesn’t matter to your reader, you lose him or her anyway.
Just like a store changes its window display every month, you should frequently have fresh content on your homepage and landing pages. People don’t want to see the same thing over and over.
Take Amazon, for example, Every time you visit, they have deals, sales, and new content. This immediately conveys the message that they are relevant, up-to-the-moment retailers, and leaders in their space.
It’s also important to give your visitors the ability to share your content. This allows them to become your greatest marketing ambassadors. And their sharing helps your SEO.
4) Catchy And Slimmed Down Header
The header is crucial for any website. It’s where you advertise your brand, include important promotions, and provide for navigation links. The header can also include the product categories for your e-commerce site. It shows up on every page, and should ideally remain consistent throughout.
You have the luxury of incorporating a big, navigation-loaded header when viewing the site from a desktop. However, the header really needs to be streamlined quite a bit for viewers visiting your site from a mobile device. Ideally, the header should be slimmed down by as much as 15 percent of the full-screen view.
5) Relevant Landing Pages
Driving customers to your homepage is great, but directing them to landing pages that drill down deeper into the site is much more valuable.
Most businesses offer a variety of products and services and need landing pages for each category of product and service. That is the only way to build a presence in that market.
Take the women’s running shoes example: That site probably sells many types of shoes. You can’t put them all on the homepage. That would be a terrible idea aesthetically–and you could miss opportunities when a customer does a very specific search. You should have a category of shoes, and within that category, you should have a specific landing page for running shoes.
Furthermore, when you run a pay-per-click (PPC) campaign on Google, make sure you take the visitors to that landing page, rather than your homepage. Be sure that landing page has effective messaging and calls to action, and the title of users’ search is in a header on your landing page. This will help your site also rank organically on search engines and lower your PPC costs.
Don’t leave money behind by neglecting to pay attention to the way more and more people are visiting your website. Your site needs to be responsive from all devices.
These tips should help get your site up to speed, and to make your site more responsive to display well across all screen sizes.