Selecting and incorporating the right keywords into every landing page and post you publish can open the floodgates to more prospects, possibilities, and sales for your business.
Keywords aren’t the end-all, be-all strategy (so to speak) in creating online content. If there’s one thing I’ve learned writing a myriad of content all over the web, it’s that you should think about your reader first and foremost. Otherwise, you won’t be creating the content necessary to stand out to your audience.
If you use keywords correctly, though, you use the voice of your customers and target audience. And keyword research allows you to target your message and stand out in your industry.
While the importance of keyword research has remained steady, the methods have evolved in concert with more intelligent search engines and changing user preference.
Every marketer knows that the initial step of an online marketing campaign is identifying your target audience. But what comes next is even more important.
Keyword research forms the basis of your campaign. The goal that this step serves is recognizing what exactly are the needs and wants of your target audience, which your business can fulfill. In simple words, keyword research will help you find out what your audience is searching so that you can optimize your campaign around those keywords and rise in search rankings, beating your competition.
SEO or content marketing is a tough game and without covering every aspect of this field, you can’t even hope for a break-even bottom-line. No surprise, keyword research is increasingly becoming an important skill to have in a digital marketer’s quiver. More importantly, the utility and effectiveness of content marketing campaigns increase dramatically with proper keyword research. Thus, it helps to know some tips how you might do it better or more effectively.
Keyword research tools are necessary to discover new keywords that are not only relevant to your business and website but also relevant to your competitor. There are several tools that help you do exactly that.
While Google’s own search tool helps you to a great end, linkbird and other Online Marketing tools offer greater insights into the subject matter. In general, paid tools usually offer more advanced keyword insights like in-depth competitive analysis and search insights for Yahoo, and Bing, other than Google.
You can do pretty much everything in the new Google Keyword Planner tool. There are four options on the home page out of which the first one, “Search for new keyword and ad group ideas” will be the most useful in your day to day keyword research.
At default settings this option will return exact match search results and keyword suggestions. You can customize the search by applying filters such as average monthly searches, broad match, and negative keywords.
While keyword research is still an important part of SEO, it’s changed drastically over the last several years.
Fortunately, marketers who are comfortable focusing less on strict keyword phrases and density measurements and more on intent, context, and relevance can create a varied and profitable keyword strategy that will help them create quality content readers and that search engines will love.