Content is real king in the world of digital advertising and marketing. It is not just in the form of written text, but it also includes digital videos and images as well. In order to sell the products and services, it has become an important strategy to engage your audience with relevant storytelling. Content allows you to put the real story of the product and services in order to reach them out to the targeted audiences who are looking for the information on the search engine. Content plays a vital role to deliver the information to the visitors who are coming to your site. Therefore, you can get more chance to turn those visitors into potential customers in this competitive world.
If you aren’t creating content you aren’t creating web pages and therefore aren’t going to show up in search results. It’s really a simple concept to understand when you think about it. Your existing website content is a great place to start. It needs to be optimized by incorporating relevant keywords into the page title tag, Meta description tag, and body content. While that will get you some traction in the search engines, it really isn’t enough. You should be creating a steady stream of content on a regular basis. It’s doubtful that you were able to target every single keyword that is relevant to the existing pages of your site. This is where a blog comes into play. By adding a business blog to your site and updating it on a regular basis you are adding new pages of content to your site that will be crawled, indexed, and appear in a search for related search terms.
There are differences between SEO and content marketing.
Yes, SEO and content marketing are distinguished from one another in several critical areas. And while they have points of differentiation, you still can’t separate the two entirely.
Rather than chase down every point of difference between the two, I want to point out this elemental contrast:
SEO is narrower and more technical.
Content marketing is broader and more holistic.
This is the way in which the two converge:
The way to apply SEO in a broader way is to channel its specific technical endeavors into content marketing.
Conversely, the only way to ensure the success of content marketing is to apply SEO techniques in its implementation.
Content is the only reason you can get traffic or generate leads from social media platforms
Social media marketing is important to increase brand exposure but it also gives your SEO campaign a boost if you are using it properly. Links that are shared in social media help to improve the “social signals” of a website, which is one more factor that is included in the search ranking algorithms. The search engines ultimately want to rank content that users will appreciate. If a piece of content is performing well in social media (being shared, re-tweeted, liked, etc.) that’s a sign that it is valuable.
As a business owner or decision-maker, what are your options to regain your website’s thunder and make it a viable lead generator?
Quality Organic Content Creation – Content creation that serves a purpose is shared through social communities, and its education will elevate your website’s SERP. The more content that is created about current and relevant topics to your industry, the more the search engines promote them. The more your content is shared and interacted with by consumers and friends, the more search engines promote them.
Pay-Per-Click Advertising – If your business has just launched a content creation campaign and does not have the time invested in place to go after search results, PPC can be an excellent opportunity to garner your website’s initial traffic boost. PPC is generally more costly than content creation but, as mentioned earlier, can drive a high volume of initial traffic to your website. Once your business has established a history of content creation and the search engines have had time to index your website, a visit to your marketing plan will be in order to determine if PPC advertising is still necessary.
The bottom line? Quality organic content is king. Search engines will continue to evolve and benefit those who are actively involved in the digital world. If your competitors are not looking at inbound marketing, let’s make sure you get a leg up.
Content has become an important tool of marketing today. The industry demands more than just a good, crisp and understandable content. A good content should be able to appeal the consumers and penetrate in their minds, leading to a long-term engagement or the sale of a product. Understanding of target audience, specialization, and marketing awareness are some of the basic skills required to begin the journey in this profession.