Facebook has been most powerful social media site to build network connection and for business growth. It is an amazing platform where people come for entertainments but get converted into a prospect as they find their relevant things. If you are not using Facebook for your business growth as a tool to build awareness for yourself or for your company’s brands then you are lagging behind in world’s most powerful marketing tool.
Whether you sell in person, online or through an app, you know what you’d like to do next as your business grows. More than 1.7 billion people use Facebook to connect with friends and family and discover things that matter. Marketing on Facebook helps you find new customers and build lasting relationships with them.
You set your goal and use Facebook marketing tools which are available for every business holder. Those tools are like the Facebook page, Adverts, Messenger etc.
You must have seen celebrities or friends post fun like Facebook Live Videos, but it can be an effective marketing tool too to hold your audience’s attention.
A video allows your customers to see that there is a real face behind the business. It also allows for a large amount of creativity on your part. Videos should also be fun to watch, so you no need to create any boring video where you put your audience go away.
Facebook is used by more than half of the world’s online population, and by the end of 2016, it had more than 2.5 billion monthly users. In addition, the average smartphone user spends one out of every five minutes on Facebook.
Your business page can sometimes be effective but since these pages are a major source of revenue for Facebook, it’s difficult to get a lot of interaction with them without paying a lot. Spending $100 on Facebook advertising to get 2000 views (what value that has is unclear), 27 likes, and 6 clicks are not worth it. Facebook decreases the organic reach of posts on these pages – they are like playing the slots at a casino: you always hear about someone who walks out ahead, but the house wins 97 percent of the time.
To market your business successful on Facebook, you need to understand Facebook’s unique opportunities, and how it differs from other media. Just as you wouldn’t run a radio ad on television, you shouldn’t market on Facebook the way you’d market in a magazine or on your website.
These are the following tips to initiate Facebook marketing campaign for your business growth:-
- Don’t use Facebook for the ‘hard sell’
- Have a clear goal and strategy
- Create a human voice for your business
- Post regularly
- Encourage comments and reply quickly
- Use pictures and videos
- Nurture your relationships
- Promote your Facebook page
- Use Facebook Insights to learn more about your customers
The good news is that your personal page can get a lot of attention if you use it right – and it is free. These are the effective and successful tips that will maximize your reach, likes, and interactions, which will drive awareness to you and your business.
These tips will get your posts more likes, comments, and shares on the largest social platform on earth. You will be creating an image of yourself, your brand, and your company that people are attracted to. That is what any good marketing campaign should do.