Digital marketing has now become one of the most sought-after terms in today’s world. The process of marketing has changed, and marketers need some technical skill set in the future to enhance their talents and creativity if they want to take the advantage of growing digital marketing offers.
There are few technical terms in digital marketing where one has to well versed in those following tools:
- Google Webmaster tool
- Google Adwords
- Seo Audits skills, such as on page/off page optimization
- HTML basics
- Keywords research
These are the basics technical skills need to have one digital marketer in order to bring the result on the table.
Many people think that in order to get into digital marketing, you need to come from one of two potential backgrounds. You either studied business, or computers. You majored in marketing or economics and have spent your college years gathering experience in the field. If you took the computers route, you majored in computer engineering or graphics and learned advanced technical knowledge from designing, to developing, to coding.
However, there are a lot of other options when it comes to becoming a good digital marketer. A variety of backgrounds and expertise can contribute to the makings of a successful career. It will take time, and a hunger to learn in order to get your bearings within the industry.
This new way of marketing is a mish-mash of marketing knowledge and little snippets of nerdy know-how. It’s a mess. You need to nail both categories and the one that I see most often jam up would-be marketers is the nerdy stuff. Without it, you can’t execute.
But if you can’t execute, you aren’t going to be a complete digital marketer, yet. If you’re going to execute, you must be able to:
- Write a blog post in code view, not WYSIWYG mode. That’s the bare minimum. You should be able to code and launch a responsive web page that won’t make bunnies cry.
- Make the difference between a session, a unique visitor and a pageview. Never, ever use the word “hit” in a serious meeting.
- Resize and compress an image using the right file format. Uploading a bandwidth-hogging kitten PNG doesn’t count.
- Move a file from one computer to another without dragging and dropping, using e-mail or exposing that file to the entire planet. Secure FTP. Please, for my sanity and the sanity of others. It’s not too much to ask.
- Sketch out what happens between a click on a link and final delivery of the target page, from browser to server and back again.
- Pick a language. Create a form, accept input and show the result three times on submits. To do that, you have to learn variables, templating, forms and loops. Not much, but a start.
- Explain the work that goes into creating and launching good code, and the resources required to build and maintain a website.
- Explain server response codes. 200. 301. 302. 404. 500. Learn to speak Server.
There’s no such thing as a “purely strategic” digital marketer. Marketing strategy only matters if you execute. These skills are how you execute or manage a team that does.
“The new digital era requires marketing departments to be more forward-thinking, prepare for the demand, and equip themselves with agile employees with the right skills,” said Laura McGarrity, VP of digital marketing strategy at Mondo.