What is an eBook?
An electronic book, or simply an e-book or eBook, is a book publication made available in digital form that consists of text, images, readable on electronic devices. Also, defined as “an electronic version of a printed book”, some e-books even exist without a printed equivalent. E-books can be read on dedicated e-reader devices, but also on any computer device that features a controllable viewing screen, including desktop computers, laptops, tablets and smartphones.
eBooks Marketing Strategy
Ebooks – you see them everywhere, you use them for many purposes. When you visit a website related to a particular subject, from cooking recipes to specific marketing communities, you will probably find an ebook.
Most content marketing campaign efforts are dedicated to producing a blog that is updated regularly and provides information that gets easily digested by the reader. This doesn’t leave you with a lot of room to go in-depth about any of the solutions that you provide.
Ebook content marketing is the perfect opportunity to expand on different facets of your business or topics in your industry that you think people will benefit from understanding. Beyond the opportunity to go into detail, ebook marketing strategies also provide several benefits that will strengthen your content marketing efforts. Hence, we can understand that there are many advantages of ebooks.
Here we provide you with the top 10 benefits of eBooks publishing as a powerful marketing tool:
1. Company Doctrine
Your company needs its own doctrine. What do you believe? What methods do you adhere to your product or services? It carries your company’s and your business’s ideas and the values they have been derived from. It can be used just like the religious books that give its followers some set of rules and beliefs to preach.
So don’t be afraid to come up with your company’s doctrine. By doing so, your eBook will set new levels for greatness and also act as a compass for you and the businesses in your niche.
2. In-Depth Details
You can easily put 10-second videos and short social posts because you have got the place, but when it comes to explaining a complicated topic or giving in-depth information, ebooks are the perfect format.
People who download your ebook are those who already have interest in your service offerings or products; so if you can tell a better story than the competition and provide some inner details, you can increase your odds of winning over prospective clients.
Ebooks contain several pages of valuable information about a specific skill or concept. The more value you can provide, the more readers will associate your brand with the wealth of content they’ve absorbed.
3. Establish Authority
Would you like to be an authority in your field? You must choose a subject/profession you care more about. By demonstrating your industry knowledge, you represent your brand as a trusted source for solving future dilemmas. By writing and producing an amazing eBook, you can become an authority on the topic you’ve written about. If you’ve taken the time to research and write an eBook, you have become a voice for your topic and/or industry. If you create multiple eBooks and also have a library of online products, you will be considered as knowing what you’re talking about.
4. Build Trust
The accuracy of the information in your ebook is very important, but so is the language with which you convey your message.
By providing real-life examples and offering approachable explanations, you develop a positive rapport with readers, maintaining their trust and furnishing long-term relationships with prospective clients. By so doing, they will become more informed on your services and products and develop a sense of trustworthiness.
5. Business Leads
When you’re offering something as valuable as an ebook, you can also ask for something in return. Often we see that most ebooks are gated, i.e, they require readers to supply their name and email address before downloading.
While this kind of requirement could deter prospective clients from accessing your content, the most qualified leads are actively searching for the information that your ebook offers, and hence, they would even like to receive similar content in the future.
6. Repurpose Content
Ebooks contain lots of information, providing you with the chance to develop a bank of content for repurposing. Later on, when you’re looking out for resources to keep your content flowing, you’ll find everything you need right at your fingertips. You just have to simply reformat it in a way that would make the most sense – be it as blog posts, white papers, or even short videos.
7. Increase Traffic
Offering free ebooks on digital marketing platforms that cover all the hot topics and major concerns within your industry can really gain traffic to your site. Also, including links to corresponding landing pages on your site so that readers can gain more insights about your brand and inquire about your services will help to gain visitors on your website.
8. Company Manifesto
Every brand has its own mantra, whether it is publicly stated or not.
Your ebook can set the tone for your brand’s voice and values, reaching consumers who relate to and support your mission statement. This will help your loyal customers to relate more easily and stick with it forever.
With an eBook, you have the potential to reach a huge number of potential customers who may have come across your eBook through some online search or through reviews and feedback or even through word of mouth.
Of course, for this, you must put as much thought into marketing as you much to actually create the eBook. But with this effort, the increase in exposure will definitely lead to new customers and new opportunities for you and your business.
Even revenue may not be your sole reason for creating an eBook, but it’s definitely a benefit if you can grab some money from your efforts. When downloaded in huge number, it can generate huge revenues.
These were some of the benefits of using the ebook as a marketing tool. But you have to keep in mind that no what your business is, you must accept that content is the real king. First of all, you have to learn how to write an ebook or how to create an ebook. You must become passionate about giving great information to your consumer base. Once you get this, your life as a business owner will get much, much easier because of the huge eBooks market in India, you can easily use it as a medium to grow your business.