Top 10 the Best Digital Marketing Books 2020 for Start-ups and Every Marketer

If are passionate to learn digital marketing on your own then you must read some of these best digital marketing books 2020 that I have listed down in this post. I have done complete research for this post to benefit the readers who have landed down here to get enough information on digital marketing best books.

If you have really decided to learn digital marketing, I guarantee you will get here incredible useful resources and the best online marketing book. I hope in this digital generation, the best digital marketing books for beginners are more often being covered in the posts and Ebooks.

When it comes to digital advertising books, most people prefer to go to Google for the information.  However, you must be looking for the right places, the right resources and the best books on digital marketing strategy that you can rely on.

These internet marketing books must help you with useful digital marketing tips and best practices that will enable you to help your start-ups or your personal brand with its digital marketing efforts.

Here you can see a list of top 10 best books about digital marketing that every digital marketer must-read.

1. Digital Marketing: Integrating Strategy and Tactics with Values


Author: Ira Kaufman and Chris Horton

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve a competitive advantage.

Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to

  • Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunities.
  • Evaluate the digital marketing channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus).
  • Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation.
  • Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders.
Why should you read this book?

This interactive guidebook on digital marketing provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the “Discover More” and “Play Video” icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center. “Play Video” icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video.

Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy.

2. Digital Analytics for Marketing


Author: Marshall Sponder and Gohar F. Khan

Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful start-up marketing book offers actionable insights into data analysis, explaining how to “connect the dots” and “humanize” information to make effective marketing decisions. The author covers timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The digital media marketing books’ experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening learning by helping them to think outside the box.

offers actionable insights into data analysis, explaining how to “connect the dots” and “humanize” information to make effective marketing decisions. The author covers timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The digital media marketing books’ experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening learning by helping them to think outside the box.

Filled with engaging, interactive exercises, and interesting insights from an industry expert, this book will appeal to students of digital marketing, online marketing, and analytics. A companion website features an instructor’s manual, test bank, and PowerPoint slides.

Why should you read this book?

This comprehensive start-up marketing book provides students with a “grand tour” of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.

3. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising


Author: Corey Rabazinski

Google’s AdWords platform enables you to create pay-per-click advertisements that appear as ‘sponsored links’ when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It’s that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits.

So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this best book of digital marketing.

Why should you read this book?

Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business.

Additionally, this best book for digital marketers details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you’ll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

4. Introduction to Google Analytics: A Guide for Absolute Beginners


Author: Todd Kelsey

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.
Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.

What You’ll Learn

  • Understand basic techniques to generate traffic for a blog or website
  • Review the performance of a website or campaign
  • Set up a Shopify account to track ROI
  • Create and maximize AdWords to track conversion

Discover opportunities offered by Google, including the Google Individual Qualification

Why should you read this book?

Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This is one of the must-read digital marketing books suitable for all online marketers.

5. Total E-mail Marketing


Author: Dave Chaffey

E-mail is a powerful marketing communications tool that excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author’s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level.

Why should you read this book?

Total e-Mail Marketing draws on the expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the best book about online marketing that covers all aspects of e-mail marketing, including:

* Planning effective, integrated e-mail campaigns and e-newsletters
* How to rapidly build a quality house list and select the best tools to manage it
* Ethical and legal constraints in a fast-moving sector
* Design and write HTML and text format e-mails for maximum response
* Getting through the SPAM filters to maximize deliverability
* Targeting, personalizing, measuring and improving e-mail campaigns
* Integrating emerging technologies like blogs, RSS and mobile messaging
* Practical dos and don’ts


6. Social Media Marketing All-in-One


Author: Jan Zimmerman and Deborah Ng

A new edition of the bestselling social media marketing book

Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you’ll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities.

Why should you read this book?

Marketing your business through social media isn’t an option these days—it’s absolutely imperative. Inside this bestselling digital marketing book, you’ll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line.

  • Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more
  • Offers tips for showcasing your company with a customized Facebook business page
  • Presents step-by-step guidance for setting up a social media marketing campaign
  • Shows you how to use analytics to assess the success of your social media campaign

If you’re a social media strategist, website manager, marketer, publicist, or another employee who is in charge of implementing and managing an organization’s social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.

7. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less


Author: Joe Pulizzi 

Reach more customers than ever with TARGETED CONTENT

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Why should you read this book?

Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for an instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability.

8. The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand


Author: Ekaterina Walter and Jessica Gioglio

Attention is the new commodity. Visual Storytelling is the new currency.

  • The human brain processes visuals 60,000x faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers spend 100% more time on web pages with videos.

Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started while inspiring new levels of creativity within organizations of all types and sizes.

Why should you read this book?

“This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!”

“A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.”

The Power of Visual Storytelling is the new marketing bible!” “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.”

9. The Ultimate Startup Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors


Author: Tom Hogan, Carol Broadbent

Most start-ups fail. And they die remarkably young: The typical start-up lasts 20 months and burns through $1.3 million in financing before closing its doors.

So what’s the formula for success for those start-ups that make it through the early trials, leveraging their early success into either getting acquired or issuing an IPO (initial public offering)? What are the lessons that first-time entrepreneurs and employees need to know to navigate their way to success?

Why should you read this book?

The Ultimate Start-Up Guide offers practical advice, insights, lessons, and best practices from the world of start-ups, including:

  • Strategies for hiring and building your team, culture, and values.
  • How to pitch your company, secure funding, and distribute equity.
  • Best practices in launching your business.
  • How venture capitalist investors think, evaluate new companies, and advise entrepreneurs.
  • War stories and red flags from top VC partners and entrepreneurs.

Start-ups are a business model and culture of their own, changing the economic landscape as well as the way we live and work. The Ultimate Start-Up Guide offers an insider’s look at this world. It’s a fascinating read for anyone contemplating how to build or participate in a successful start-up.

10. How to Win Customers in the Digital World: Total Action Or Fatal Inaction


Author: Peter Vervest and Al Dunn

Every organization must strive for Total Action. Winning the customer in today’s highly competitive and demanding world is the key to ensuring success. All managers and employees profess to understand this yet they find it incredibly difficult to perform together to achieve this.

The ‘digital world’ is changing the traditional logic of business – we must now act fast and effectively to capture and retain increasingly demanding and sophisticated customers, be their individuals or organizations. Most customers demand much more than many organizations are able to deliver. It is said that the inventor of the telephone believed its main use would be to let someone know that a telegram was arriving. Today we know there is a lot more you can do with a telephone … and all the surrounding digital business technologies. But you must be prepared to re-think why you are doing things the way you are. And why you are doing them at all.

This is the starting point for ‘How to win customers in the digital world – Total Action or Fatal Inaction’. The authors confront traditional ways of organizing with the capabilities of the new, digital business technologies. They are critical of the frozen behavior of today’s large organizations. They go back to the fundamental goal that business is about making money by satisfying customers.

After reviewing all these vertical marketing books for digital marketing, I strongly recommend every marketer to choose and read any one of the listed books on online marketing for all beginners and early intermediate practitioners and any of the other books on the list for intermediate to advanced marketers. These books can practically change how you share your product/service with the world.

I hope you liked this post. Please feel free to give your feedback in the comment section. Thank You.

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