The Best Email Marketing Strategy
Improving your email marketing campaigns involves many moving parts including reliable email list management, robust deliverability practices, and of course, the responsive email design and content itself. Once you’ve sent a message, you can track performance and apply learnings from analytics going forward.
The best email marketing is targeted and personalized.
Sending the same email to your entire list is not going to have great results, just like posting the same message to all your social media channels isn’t the most effective practice. Ideally, the content should be tailored and segmented based on where your users are in the sales funnel, how they’ve engaged with your company, and the preferences they select on your email signup forms. Our email marketing solution includes a number of recipient variables that you can integrate into your email templates to achieve a highly personalized experience for your recipients.
A/B testing helps you discover what resonates with your audience.
If you’re not sure how to get recipients to click through to your landing pages, testing can help. For instance, you can try different subject lines or two different email templates. When A/B testing, our email service offers up to 10 different versions of your email campaigns, so you can see which has the best email marketing result.
Using email marketing tool's Inbox Preview, you can also see exactly how your email is going to display in popular email clients like Gmail or Apple Mail.
Optimal Send Times
Get the timing and frequency right. It’s a delicate balance between trying to stay on your audience’s radar and bombarding them with too much email marketing. Techfee’s Send Time Optimization can tell you when the perfect time to send that email is, based on that specific user’s previous engagement with other Mailgun emails.
Alternatively, Techfee’s email analytics can help you find patterns when it comes to opens and clicks so you can determine the optimal day, time, and frequency for your messaging.
Put yourself in your reader’s shoes.
All sorts of email marketing messages are clogging up inboxes. To improve your open rates, you must be strategic and make your recipients want to open your email marketing messages. For instance, email newsletters that are chock full of helpful tips and resources might be more effective for your audience than sales promos. Once you’ve earned trust and a captive audience, recipients may be more inclined to open up emails that are more promotional in nature.
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