In order to run a successful website, you have to look at all the data. How to reduce bounce rate is a very important factor that a lot of website developers and marketers overlook. High bounce rate indicates that there are some defects such as your website is slow, it has bad navigation, HTTPS mixed-content warnings, unusable on mobile, etc. which are causing visitors to leave your website. Your website should be better optimized for quality traffic and conversion so that these bounce rates can be lowered.
Bounce Rate Meaning
Bounce rate is the percentage of website visitors that come to your website and leave before viewing a second page.
There are many reasons why visitors might leave your website right away like they can’t find what they’re looking for, or your website is not user-friendly. While some bounce will always be there, you can reduce the bounce rate in an effort to boost conversions and grow your business.
How to check Bounce Rate of your Website in Google Analytics
If you want to check your website’s bounce rate on Google Analytics’ platform, you can simply follow the steps below:-
- Sign into your Google Analytics account and select the website whose bounce rate you want.
- Click on the Google Analytics view.
- You’ll find the Audience Overview page. To view the bounce rate of the entire site, click on the metric Bounce Rate…
- To view the bounce rate of individual pages, navigate to Behavior » All Pages. In the table, you’ll see the Bounce Rate column.
- If you want to see the bounce rate for a different time period, you can change the date range from the top right-hand corner.
How to reduce Bounce Rate?
You must reduce your average website bounce rate because it has been shown that there is a direct correlation between bounce rate and rankings in SERPs. While, it is impossible to prove this 100% correct, but still many SEOs have assumed that this has been a ranking factor for years. So you can get the idea that websites which have higher rankings in SERPs are watching their bounce rate and then optimizing their websites to lower it. Therefore, it is necessary to have a bounce rate analysis all the time.
Here are some quick and easy methods to lower your website bounce rate:-
1. Optimize Page Load Time
Many developers assume that if their bounce rate is high, there is an issue with a page’s content, whereas, there might be a chance that the user has even not got the chance to read a page at all.
Amongst all the problems a web page can have, taking too much time to load is undoubtedly the worst. Even it doesn’t matter how good or bad a page’s content is if a user does not get the chance to even read it.
Furthermore, slow-loading pages are one of the leading causes of shopping cart abandonment for eCommerce retailers.
Before you even try to look at the content of your pages, make sure your visitors can actually view them in a reasonable amount of time. So, first and foremost, make your website optimized so that it can load faster.
2. Avoid Popups
Irrelevant Popups are the things which can annoy everybody as they might appear anywhere. In 2013, 70% of people felt that irrelevant popups were annoying. But, on the other hand, Neil Patel saw a 46% increase in signups by using a popup on his site. So, it depends on you to use it cautiously and get your bounce rate down because as it does annoy people, it could increase your bounce rate.
If you are planning to use popups, you can do it by setting a timer on it so that it doesn’t show up as soon the person lands on your website. Perhaps, it is better option to disable it from your homepage. This way hopefully you can keep your bounce rate down and still be able to grab some of those extra signups.
3. Improve Website Design
Your website design needs to be attractive so that it can target better the audience you’re aiming for. People avoid spending time on sites that look terrible and are not easy to navigate. So, if you are running your website on a popular CMS like WordPress, Drupal, or Joomla, you can get thousands of premium themes to invest in to get you up and going for under $100. It is, therefore, necessary that you work on the graphics designing of your website and make it well enough to grab the attraction of the visitors.
4. Careful Ad Placements
Many people make sites to rely on ads for making a living but they forget to not overdo it and this drastically increases bounce rates. So, try to avoid popup ads as long as possible and also, if using, clearly separate your content from the ads. Don’t do the mistake of placing the ads in places where visitors are looking up for information, such as the menu bar or search box, as this can be too frustrating.
5. Make Readable Site
Readability is a very important component of creating better user experience on websites. Majority of the content on most of the websites is in text format. You need to ensure that the text on your website is easily readable on all devices. It shouldn’t be too small or else users will have to squint or zoom in to read it and it shouldn’t be too large as well.
Also, Readability is not just about choosing the font size and colour. You also have to make the text on your website look beautiful. There should be enough line spacing, padding, and margins so that your text looks clean and is easier to read.
Another important thing to consider is the language and style you choose to use on your website. Try to use an easy to understand the language in a normal conversational tone.
6. Solid Internal Linking
You can encourage your audience to stick around your website by peppering your content with internal links.
There is more to internal links than just sending readers to another area of your website. But make sure to use internal links between related pieces of content. Never use internal links that lead to pages which don’t have anything to do with the current post. This can ruin the reader’s engagement and hence, force them to leave your site even faster.
7. Featured Image
“A picture can say a thousand words.” – Always keep the quote in your mind while website development. Ensure that you have proper images with a caption on your page because this will help in relating more with the content. You must have a compelling featured image that catches their eyes.
Some of the best resource sites where you can find high-quality featured images are Pexels, Flickr, and Pixabay.
8. Customers Feedback
You will find on many websites a tiny little testimonials slider that contains a quote from a customer at a time. While it does the job, it can be very much impactful.
You should transform your testimonials into success stories with actual storytelling elements like audio, video, illustrations to showcase your clients. People love to know about success stories and they would want to read more. You can also create a testimonial page where you have just user testimonials.
10. Regular Update
Last but not least, one of the most important task that most of the copywriters forget is to keep the page regularly updated with recent posts. It means ensuring the updated posts on time and with the new ideas, fresh statistics, and better solutions. This will be helpful in relating the users to the current situations.