How To Use Social Media Marketing in 2018 To Grow Your Business

Every business owner knows the importance of social media marketing. Social media is one of the effective digital marketing techniques and also a powerful tool for all size of businesses to reach potential customers, engage with the audiences, and increase the brand awareness. Social media marketing services allow you to manage your all top-performing social media networks such as Facebook, Twitter, LinkedIn, Instagram, Tumblr, Google Plus, and much more to maximize your brand exposure and build brand identity.

Before learning the tips and tricks of using social media for any business growth, we need to understand first the actual concept of social media marketing, what it is and how it works.

So let’s get started!

What is Social Media Marketing and how does it Work?

As mentioned above, Social Media Marketing is a process of utilizing the social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Stumbleupon to maximize the brand exposure and increase the business reach.

Social Media allows you to communicate with your target audience directly by sharing your products and services content. Social Media works wonderfully for all size of businesses to build an online reputation, increase social signals, reach and engagement.

90% of business owners who are focused on online marketing have chosen social media marketing strategy to grow their businesses. If you still don’t know how to increase your social media presence or how to grow a business through social media then this article is definitely going to help you to boost your online business.

As we are moving forward to the next year every after a year, we are going to see some changes and updates in social media marketing trends and techniques. If you want to go ahead without wasting your time and money on something that does not work, then you just need to stay updated with the latest effective social media marketing strategies that are working in the present time. I have found many businesses have made themselves successful who strongly managed and utilized the power of social media.

There are more than 100 social media channels; you need to be aware which one is effective for your business. You do not have to select all of the 100s but pick only a few top channels that are going to help you build an online business presence and increase your business reach.


How to create social media marketing plan? 

Social media is a strong medium to boost your business online when it is planned and executed correctly. Creating social media marketing plan is not an easy task; it’s like climbing the high mountain to be at top of the line. I would say that a social media marketing strategy makes us feel the same.

You must follow these steps to measure success in social media and get the most benefits of social media marketing:


Step 1: First of all set up your marketing objective and goals

Step 2: Pick your social network channels

Step 3: Complete your profiles professionally on all social networks.

Step 4: Audit your present social media presence

Step 5: Collect some social media marketing inspiration

Step 6: Next, identify your target audience

Step 7: Create and curate engaging social media content

Step 8: Invest in top-performing social media management tools

Step 9: Start posting and sharing your content on social media platforms

Step 10: And, finally test, optimize and analyze your social media marketing plan.

Now, let’s take a look at some effective social media marketing tips and tricks that will help you to grow your business online.

  1. Be Active on Social Media

The big advantage of being active on social media is that you get the opportunity to interact with your audience through your image post or text content. There are millions of people having accounts on different social media platforms but not everyone is active.

How can social media help a business grow? It is great to increase the number of followers or subscribers on social media but the ultimate goal should be getting engaged with your audience with the informative content what they have subscribed you for. Like you there are hundreds of competitors on social media trying to get your followers or subscribers to their channels.

Therefore, you need to stay active on all social media platforms to gain credibility, drive traffic to your site, and build brand awareness.

  1. Use all Social Media Channels

You will find a long list of social networking sites on Google. You might share your post or content only on few networks what you feel are best for your business but your followers do not feel that way. In order to get most out of your social media marketing, you need to share your content across all channels. By maintaining and managing an account with all of the social networking sites including top social media channels such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tumblr, and Google Plus; you get the maximum chance to increase the website traffic and drive potential customers to your business. The only thing you need to focus while posting your content across all networks must check out the site’s domain authority and page ranking with your business relevancy.

  1. Curate and Share Content

Content is the vital thing for any online business. Your customers subscribe and follow you because they like you what you offer. If they do not get the informative content what they have followed you for, then they can easily go away. Therefore, to stick to your audience you need to focus on content curation from other sources that meet those interests. It helps you to increase the engagement and reach on social media.

  1. Optimize Your Social Media Content

Increasing the number of followers and likes on each social network is not a great achievement. Staying connected with your audiences on each social media channels expects different posts and content on every site.


For example, you need attractive and interactive photos on Instagram including hashtags, long post content on LinkedIn for professional discussion, conversational content on Facebook with videos and memes, share strong images with a short description on Google Plus to get customers attention and a short summary on Twitter to convert twitter visitors to your site. Make sure keep these all points in mind while doing social media marketing for small business or businesses who are running on a large scale.

  1. Audience Engagement

Increasing audience engagement on social media like taking care of 2 years kid. There are many things published on social media every day and coming in front of your audience. You cannot just share any content blindly and expect people to show interest in your content. Managing social media marketing and growing a business online requires acknowledging as many people as possible, interact with your audience directly, making them feel that you are watching. You can get an expert consultation on how to engage your audience and build brand awareness on social media platforms.

  1. Social Media Scheduling

Sharing content manually to all of your social media channels consumes more time and effort. You do not have to take that pain anymore to post the content on time every day. Social media scheduling tool helps you to save time and deliver more content to the audiences easily and quickly. Buffer and Hootsuite are those social media scheduling tools that allow you to schedule posts, track the performance of your content, and manage all your accounts in one place.

Even if you are tied up with your busy schedule, you can create and schedule post a few days earlier in advance. Using social media scheduling option you can ensure yourself that you are delivering content regularly and managing your customer engagement on all social media channels.

  1. Boost Posts on Top Social Networks

Boosting posts is another way of getting more exposure to your content. You have to spend a just small amount on few top quality post to promote it on top social networks such as Facebook, Twitter, and Instagram. It helps to create more engagements and reach. This is a great way to attract more people to see your posts and content, to promote special offers and events.

You do not need to boost every post but only a few ones which one you want to show to more people. Boosting few posts occasionally can increase your site organic traffic as well as audience engagement.

  1. Focus on those networks that work well

There are many social networking sites but not each site work well for your business specific. Try to find that social platform that works wonderfully for your specific type of business and customers. You need to work smartly on that network and take the advantages of social media marketing for your business growth.

  1. Use Call to Action

Every online marketer has a purpose of doing social media marketing and that is either to drive traffic to a website, increase the number of sales, gain more shares, comments, clicks or likes. Whenever you are sharing content or post on any social media platform, insert a call to action button telling your audience what next action you want them to take.

Adding Call to action button to any article or post increases revenue by 83%. So do not let your audiences go away easily. Turn them into a potential customer!

Note: The above-mentioned points are the latest social media marketing tips for business growth in 2018 that going to take your company’s digital strategy to the next level.


The best part of social media marketing is you get the opportunity to share a lot of your business globally. Social media reaches all ages and demographics and encourages two-way communication. It is cost effective and better for customer service.

You don’t know how to get started. We are here for you. We have an experienced team of social media marketing services to boost your business at affordable social media marketing plans.

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