Business from the time of its inception was judged by how much persons you could reach out to. In other words, the success of your business depends on the amount of audience you command regular and this status quo was for good reason. I mean, who what makes an enterprise and enterprise when you and I don’t know about it. How will you and I even patronize a product or service we have no idea it is in existence. Any Magento Ecommerce Agency can have the latest of statistical information yet nobody will consult with them if nobody knows such a firm or agency. The right of the internet which paved way for substantial level of ecommerce development seems to buttress that point. This is because just a firm that nobody knows about, nobody will visit your website if they are not aware of it. In the case of a website however, it takes more than just knowledge to be able to command a substantial amount of traffic.
Modern day business is no longer business as usual as people are smarter than before and the competition is getting even stiffer by the day. It is very easy to promote your website and have people flocking to it in the initial stage. However, that is the point where you marketing strength can carry you. You marketing strength can keep people coming to your website, only your website itself can do that. Even the regular products have to sell themselves at one point or the other. No matter how good a salesman is, he can hardly convince a customer to purchase a product that the customer has used before and is not satisfied with. One way to sustain the traffic that your website receives is by making your website and interactive website. I will give you tips to help you build an interactive business website.
Effective and efficient customer support
Nothing kills a business as fast as ignorance on the part of the producer as to the feelings of the customers. I just uninstalled an ecommerce app after an incident happened a second time. I purchased a phone only to discover that it was not a new phone like they claimed it was. I was able to return it after a little hassle and bought another one from that same ecommerce outlet only to discover that the phone I was delivered was not the same with what I asked for. What I also noticed was they these to different phone models of the same brand looked very similar. It was no surprise I fell for it till Google sent me a mail about the model of my phone having outdated apps. Enough of my story and back to its morals. Things like this can happen either if your customer support is not functioning properly or you fail to take heed of their reports. One way to make your website creative is to have an efficient customer support service that responds quickly to customers and effective in the sense that they implement changes where necessary to avoid future repetition.
User related content instead of regular newsletter
I hate newsletters; pardon me for being this raw and blunt. Sometimes I feel like there’s a machine somewhere that is programmed to be shipping out tons and tons of these plentiful words every week or every month or every year. Instead of the regular newsletters where you tell us about how Mr. B was promoted to head your branch in Canada switch things up and come home to your customers. Why not make a customer feel special by including his comprehensive review of a product or service he utilized? You can also create a mini competition for customers and compensate them with certain rewards. This will be elaborated below.
Use of gifts, promotions, freebies, charity, etc
Sometimes I ask myself if business owners must always be the ones collecting and making profits from their customers. You can go beyond the regular and join the top guns who now see giving as a form of doing business. Rewards in this case must not always be cash or something material. You can make your customer who did the most in one way or the other the face of your business for a month or as you deem fit. You can also offer products or services on a promotional basis as against the use of cash or material rewards.
Regular content update and social media integration
If you do most of the things stated above yet you update the content on your website once in a blue moon then the other things stated earlier may not be equally as effective. People may just be test-wise by hanging around for the rewards and will run off only to come back when it is time to get rewarded. With regular updates however, people will have something to keep them engaged and active as well. You can even go a step further by integrating your social media accounts to your website. By doing this, your updates will be instantly posted on your social media accounts thereby increasing your audience. You can even decide if the entire content will appear on your social media accounts or individuals may have to visit your website for the complete information.
People always want to express themselves and giving them the opportunity to do so will endear them to you. With an interactive website, you can turn customers to your fans, friends or even family.