Everybody knows that social media is primarily meant for connecting with people, and not for selling. But at a certain point, you’ll want to leverage the connections you create. If you’ve gathered enough trust with your followers, then they’ll be more inclined to check out your recommendations and the links you share.
Social Media Usage is quite popular right now in the World and still continues to grow. India has just become the country with the maximum number of monthly active users. You cannot just imagine how big the market is out there. All you need to do is to effectively analyze this market. The only thing required is a proper strategy to capitalize on the market and make money on social media.
So, here are some tips to make money with Social Media Marketing:-
1. Affiliate Marketing
Affiliate Marketing is one of the easy ways to make money online. It is a way to make money by promoting products of other companies (like Amazon.com etc.) using your unique affiliate links, which you will get after you sign up with them. Hence, by becoming an Amazon Associate, you can promote products of your choosing and earn commissions on them.
Again, before spamming links on Twitter, keep in mind that the most honest and effective way of increasing affiliate marketing is through reviews. If you have personally used a product and liked it, then you can write a long-form review on your blog, and share what you liked about the product. Be straightforward to talk about what you like and don’t like about it. You can even provide a video if you want to provide more experience to your audiences.
Just keep in mind that it is always a very good practice to provide disclosure about your affiliate links to your social media audience. This helps in building trust with them.
2. Own Products
If you already have your own blog, and you’ve demonstrated your expertise on a specific subject over a period of time, then you utilise it create an ebook, audio program or any video lecture and sell it to your audience. Social media is the perfect place to promote your own innovative products.
As always, quality is the key to create something for which people are even ready to pay to read. If you are capable of creating great information, designing and promoting it well, you will definitely see more sales.
So, once you have decided about your product (digital or physical), you can sell it directly on different social media channels like Facebook, Instagram, Twitter, Pinterest, etc., or even you can sell it through the websites like Etsy or any other e-commerce stores which provide the facility of such selling.
After deciding to sell directly on social media on your own, you also have to take care of shipping, customer care, logistics etc., while with other e-commerce stores, they take care of all these aspects.
3. Promote Products and Services
You can find many opportunities to share sponsored posts that promote the products and services of other businesses. This is a very simple and direct way of earning money from social media.
But, if you don’t have a huge follower base, then this may not be much useful to you. You also have to be careful regarding over-promoting of your products because if your followers see that you’re constantly tweeting or uploading about one product or another, not only will they ignore this link, they may also unfollow you.
It’s important to mix things up. It’s wise to take the time to craft a proper social media posting schedule, to make sure you’re adding value to your followers while promoting products. Calls to action must be a part of your social media strategy, but every post can’t be a call to action.
4. Visual Media
If you create handmade crafts, art pieces, or even articles of clothing and knitting, there may be an opportunity to showcase your talent on social media and earn something. Instagram and Pinterest are the most obvious places to hit, but Facebook, Twitter and Google+ are also great channels for sharing visual media. Also, if you have an Etsy account, you can direct your followers to check out your products there.
5. Promote Consulting services
Social media can be a great place to generate leads for your consulting business. Whether you’re a guitar teacher or a life coach, if you have demonstrated any type of expertise in a specific area, you can create more interest in the same field by connecting with interested customers on social media.
Coaching sessions can be provided over Skype so that you have an opportunity to make money without leaving home. Consulting can be lucrative, so keep in mind not to undercut yourself and charge a fair price for your time and effort.
6. Join YouTube
Building a popular YouTube channel requires a lot of work and stress. But if you already have a following, or you have the determination to build your audience, joining the YouTube Partner Program to make money on advertising can be a great option.
There are prominent YouTube content creators who make substantial amounts of money with this program. It requires a lot of time, strategy and bit of luck also to make money on YouTube. Unless you’re already getting a lot of views and clicks, you’re not going to make a lot of money on them.
7. Freelance Social Media Marketing Services
You can also provide freelance social media marketing services to your potential customers. You can provide services like social media auditing, Facebook page management, social media content creation, social media advertisements, running social media contests, etc.
If you can create and share quality and effective content on a regular basis, you will soon start getting inquiries from potential clients to handle their social media marketing. And once you provide quality work, you will start getting word-of-mouth references too. You can also ask your friends or others acquaintances in your professional circles for any social media relating projects in case they are looking for someone to handle the same.
Another way to search Freelance social media marketing jobs is via Freelance sites like Freelancer.com, Upwork.com, Guru.com, PeoplePerHour.com etc. Just create an account on any of these sites. Give your complete professional details and work samples if you want to and you are good to go.
8. Social Media Ads
If you have the potential to create something creative and graphics, then you can choose to design advertisements for social media and get paid hugely. You have to create amazing ads for your clients to be posted on social media sites that can boost your earnings.
These are some of the easiest ways to make money on social media sites; there are plenty of other money-making websites for you to explore. It’s important to remember that to earn money through social networking sites isn’t necessarily easy. If you have an entrepreneurial spirit and are willing to work hard, test and experiment, you can make money with social media by getting paid for social media posts and social media advertising.