WordPress is a free and open-source content management system (CMS) based on PHP & MySQL. Features include a plugin architecture and a template system. It is most associated with blogging but supports other types of web content including more traditional mailing lists and forums, media galleries, and online stores. Building
To function, WordPress has to be installed on a web server, either part of an Internet hosting services like WordPress.com or a computer running the software package WordPress.org in order to serve as a network host in its own right. A local computer may be used for single-user testing and learning purposes.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behaviour, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.
10 Steps to Make SEO Friendly Website in WordPress
Building WordPress sites are easy but optimizing them for SEO is not a cup of tea. WordPress is reasonable for SEO out of the box, especially the new versions. SEO is not only about low-quality link building and flagrant keyword stuffing but it is evolving continuously.
So, here are some effective ways of WordPress SEO tips:-
- Original and Quality Content
First and foremost, high quality and unique content is the major necessity for WordPress SEO optimization. Actually, the text should contain keywords that highlight the overall content of the post. The content should be original (free from any sort of plagiarism) and understandable to the majority of the audience. Use your keywords wisely.
- SEO Foundation
- Domain – The longer you’ve owned the domain, the better. The best idea would be if you can have your main keyword into your domain. You should use valid and descriptive URLs for the pages.
- Hosting – Site speed and security are the factors that affect SEO as well. Hence, hosting is the best place to start. You can use SiteGround’s semi-dedicated GoGeek plan ($14.95/month) or have other hosting for as low as $3.95/month as well as Cloud hosting for $54/month. You can’t afford to host issues affecting your SEO because it can affect adversely.
- Theme – WordPress theme installation should be done while keeping SEO in mind. These themes are often referred to as ‘SEO-friendly’. You may also have a theme that is specifically designed to improve your SEO. Your theme can be one of the most important choices you’ll make for your WordPress site. It determines your site’s appearance and layout.
3. Yoast SEO
Yoast SEO gives you a handful of tools for improving your site’s SEO. If you’re a beginner to WordPress, you may not yet be familiar with plugins. These are small pieces of add-on software you can install, which give your site new features and functionality. These plugins add small, targeted features such as creating a sitemap. You can also opt for a comprehensive SEO WordPress plugins such as Yoast SEO which will add a whole suite of optimization-focused features to your site.
4. Alter ‘Permalink’ Structure
Permalinks are the permanent URLs that show your site’s individual posts, pages, and other content These are the things that act as a reference and link back to your site. Having descriptive links that describe content are have an upper hand in searches and hence, they give a boost to page rankings.
You can easily change your permalink structure by visiting your site’s back end and navigating to Settings > Permalink.
You must ensure an eye-catching design for your copy before you publish it online.
To make your copy good-looking, you must use quality images, graphics, or any other media file. Use of such media can make your copy look attractive and interactive. Apart from these, white space is also important for nice design. Ensure that there is enough white space in the sidebars, between the paragraphs, sentences etc. This can help you to make an SEO friendly website design.
A sitemap is an overview of your website. It contains a list of all the pages and other content on your website. While sitemaps were once designed to help users navigate websites, their primary purpose has now changed to communicate information to search engine bots. While adding a sitemap to your website will not enhance its search engine rankings, but still, it is a valuable SEO tool. This makes easier for search engines to index your site, and to present relevant content in user searches. Adding a sitemap to WordPress is very simple — you can do it with the help of a targeted plugin such as Google XML Sitemaps, or through a comprehensive SEO tool such as Yoast SEO.
7. Relevant Links
Google and other search engines don’t consider your website in open space. Instead, they look at its connectivity internally and to other sites. Use of plenty of links can increase the chances of your website appearing in the search results more frequently. It also encourages other people to backlink to your site — which in turn sends the message to search engines that your content is valuable.
If you spam too many links into your content or links that exist only to promote products, your search engine rankings will likely suffer as your site will become sluggish. So, try to build a responsive WordPress website.
8. Optimize Tags
Search engines use tags to determine what your WordPress website is about. They present extra pointers for search engines and people. Your keywords should have a place in the title tag, meta description tag and alt tags.
Ideally, your Title tags should not be longer than 70 characters, but you can go well over 70 characters if it is necessary to explain what the page is about.
Header tags are very important in making your content hierarchically and semantically correct. It helps people read and remember your content much easier.
It’s nice to practice to have your meta description relevant to your title and content. If you can, try to be within 154-character limit so they look nice.
9. Image files with Caption
“A picture can say a thousand words.” – Always keep the quote in your mind while WordPress website development. Ensure that you have proper images with a caption on your page because Google draws images also in the calculation of the ranking. It displays both text and images on its search results page. Implement keywords of a specific subject in your file name, instead of random names. Never forget to use the alt tag and title tag for your images, which also provide better usability and optimization for your search ranking.
10. Keep updating
Last but not least, one of the most important tasks that most of the copywriters forget is to keep the page regularly updated with recent posts. It means ensuring the updated posts on time and with the new ideas, fresh statistics, and better solutions.
The world of internet is very fast-changing. So, you have to always keep on checking how to improve website ranking otherwise it will leave you behind in the race. Therefore, keep on modifying your website optimization techniques. So, having your copy updated creates a better impression for your post among the readers. This technique helps you to engage the regular and earn also more new visitors when they check the SEO friendly website.