off-page-seo-techniques-2018

19 Actionable Off-Page SEO Techniques That Work Awesome in 2018

Hey there, I have written this comprehensive guide on effective off-page SEO techniques based on my practical experience that are valuable to improve any website’s search engine optimization ranking including high-quality link building, social media engagement, use of forums, directories submission, skyscraper techniques, guest posting, blog comment, infographics submission tips and tricks etc.

What is off page optimization?

Off-page SEO techniques refer to all the activities that are done away from your website to improve the ranking or position of a page in the search engine such as Google, Bing, Yahoo, and others. Many people think off-page SEO is a process of creating the backlinks only but it is not just about the link building. It goes deeper than that.

Designing and developing a good looking website is not the complete solution to find a better position on the first page of the Google. Not even by doing the only on-page optimization you can rank your website top in any search engine.  If you want to improve the visibility of your website, boost traffic and build quality backlinks, you have to put the same effort in SEO off page optimization techniques and must focus on off-page core activities.

Off-site SEO techniques can be used to optimize your brand name online through the use of quality content, images, and links to make your business presence for prospects and search engine crawl bots. It plays a huge role in improving the website ranking and SERP visibility in the search engines.

Before doing the off-page SEO activities, we would suggest you optimize your website first from on-page SEO perspective. Such as optimization of Meta Titles, Descriptions, proper URL Structures, internal linking, better content placement, H1, H2, Keywords etc. Once you are done with on-page SEO best practices, then it is time to take the action for SEO off-page optimization.

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Off-Page SEO Techniques 2018

In this article, we are going to discuss the best off-page SEO strategies to maximize the opportunities of improving your website ranking in the search engine and with these following latest off-page SEO checklist you will be able to drive genuine website traffic, potential customers, and conversions.

Let’s do this!


Quick Navigation

1. Social Bookmarking
2. Social Media Engagement
3. Image Sharing
4. Article Submission
5. Web 2.0 Submission
6. Questions & Answers Platforms
7. Directory Submission
8. Press Release Submission
9. Use of Forums
10. Infographic Submission
11. Video Submission
12. Document Sharing
13. Guest Blogging/Posting
14. Blog Comment
15. Business Reviews
16. PPT Sharing
17. CSS Submission
18. RSS Feed Directories
19. Skyscraper Techniques


1. Social Bookmarking

Social bookmarking is a user-defined taxonomy system for bookmarks of web pages. It allows you to add, edit, and share the web documents, articles, blog posts, images, and videos to the social bookmarking sites and benefits you increase your brand exposure, website traffic, and valuable backlinks.

Top Social Bookmarking Sites

Social Bookmarking Sites DA PA
https://www.stumbleupon.com/ 97 95
https://www.reddit.com/ 99 96
https://www.tumblr.com/ 99 97
http://digg.com/ 98 96
https://delicious.com/ 96 94
https://slashdot.org/ 94 95
https://www.scoop.it/ 90 92
https://dzone.com/ 82 85
http://www.blogengage.com/ 49 56
http://www.akonter.com/ 42 50

2. Social Media Engagement

This is the most important off page SEO factors for any online business. To engage with a new set of audience and make your business, website/blog more popular, it’s a great platform to share your product or services related content to bring tons of traffic. There are various ways of developing your business but social media engagement is one of the best off page link building techniques that allow you to build a long-lasting relationship with your consumers and helps you build trust and authority of your website.

Top Social Networking Sites

Social Networking Sites DA PA
https://twitter.com/ 100 97
https://www.facebook.com/ 100 97
https://www.linkedin.com/ 100 97
https://pinterest.com/ 100 97
https://plus.google.com/ 100 97
https://www.instagram.com/ 99 97
https://www.youtube.com/ 100 97
https://www.tumblr.com/ 99 97

3. Image Sharing

Image sharing on popular image submission sites allow you to bring the attention of your target audiences and tempt them to learn more what the image is about. Google does not understand the content of images so it is very important to optimize your images with correct alt text, title tag, and URL before publishing or submitting to any site. Make sure you have used nice title, tags, and description including your web page short URL. If people like your images they would like to read more about the topic so it will indirectly help you to create backlinks and boost website traffic.

Image Sharing Sites

Image Submission Sites DA PA
https://www.flickr.com/ 98 97
http://www.photobucket.com/ 80 93
https://www.instagram.com/ 99 97
https://www.tumblr.com/ 99 97
https://www.storeboard.com/ 50 57
http://www.deviantart.com/ 87 90
https://imgur.com/ 92 93
http://www.fotolog.com/ 74 78
https://www.shutterfly.com/ 85 87
http://www.twitxr.com/ 50 57

4. Article Submission

Well written articles that are related to your business niche add a great value to your website or blog and create high-quality backlinks through the submission to popular article directories. Make sure the content of your article is unique and informative so that readers would love to read more and can visit your webpage.

Article Submission Sites

Article Submission Sites DA PA
http://ezinearticles.com/ 87 90
http://searchwarp.com/ 52 59
https://www.ehow.com/ 89 91
http://hubpages.com/ 86 88
https://www.articlesbase.com/ 75 79
https://www.brighthub.com/ 64 70
https://justpaste.it/ 69 72
https://dzone.com/ 82 85
www.entrepreneur.com 91 93
https://digg.com/ 98 96
http://www.sooperarticles.com/ 56 64
http://www.apsense.com/ 62 68

5. Web 2.0 Submission

Web 2.0 is used to describe the variety of websites that allow anyone to create and share the information online by building personal website network. It is one of the advanced steps of creating backlinks and driving traffic to your website.

You can create your free site on the web 2.0 platforms and link back to your main website or blog.

Web 2.0 Submission Sites DA PA
https://wordpress.com/ 100 96
https://www.blogger.com/ 97 97
https://www.weebly.com/ 93 95
https://medium.com/ 94 95
https://www.wix.com/ 92 94

6. Questions & Answers Platforms

It’s a perfect place to interact and engage with your users directly answering their questions related to your business, blog, or website. You can add your website link to your answer in the middle or the end and can bring tons of backlinks and website traffic. There are millions of people from all industry verticals looking for answers to their problems on daily basis.

So, you have a great opportunity to join high PR question & answer sites, try to answer their questions related to your business niche and direct them to your website or blog as a daily blog reader or returning visitors to improve your business efficiency.

Questions & Answers Platforms DA PA
https://www.quora.com/ 89 91
https://answers.yahoo.com/ 99 90
https://www.reddit.com/r/AskReddit/ 100 96
https://www.blurtit.com/ 50 59
https://www.ask.com/ 90 51

7. Directory Submission

Directory submission is a process of creating quality backlinks to any website and it is considered one of the effective SEO techniques. Google still gives the importance to those blog directories that have an approval system and that do not accept any adult content or spammy links. The purpose of doing directory submission is to increase the website visibility in Google search engine through the accumulation of high authority backlinks from the top web directories submission sites.

 High PR Directory Submission Sites

Directory Submission Sites DA PA
https://www.bing.com/ 98 96
https://boingboing.net/ 91 89
https://www.blogarama.com/ 71 76
http://www.networkedblogs.com/ 91 92
http://www.activesearchresults.com/ 72 77

8. Press Release Submission

A press release is a short and crisp written form of communication that a company publishes some news for news media. It’s a great way to establishing your company as an industry expert.  It is often written in a short summary to draw the quick attention of a reader and stimulate them to learn more. Along with this, you can increase your website traffic and backlinks through the submission of your press release in high PR submission sites. 

High PR Press Release Submission Sites

PR Submission Sites DA PA
http://www.npr.org 97 95
http://www.prnewswire.com 91 93
http://www.mashable.com 94 82
http://www.highwire.org 65 63
http://www.newsvine.com 89 89

9. Use of Forums

Forums or communities are a group discussion platform where you can build the high authority of your website or blog by contributing your ideas and tips related to your business topic. It’s a great resource to engage with your users and an excellent way to gain high-quality backlinks and boost website traffic.

Forum Submission Sites

Forum Sites DA PA
https://forums.mysql.com/ 97 78
http://forums.cnet.com/ 94 63
https://forum.videolan.org/ 93 63
https://www.digitalpoint.com/ 74 75
https://moz.com/community/q/ask 92 64
http://www.seochat.com/ 68 73
http://seoforums.org/ 42 50
http://letsforum.com/ 22 34

10. Infographic Submission

An infographic allows you to visualize your data and information with the charts and text. It connects to the audience very quickly and conveys the message easily to the specific set of target audience. If you have created the visually appealing infographics then go ahead and submit them to the top directories and get the high-quality contextual backlinks for your website or blog.

Top Infographic Submission Sites

Infographic Submission Sites DA PA
https://visual.ly/ 84 87
https://www.easel.ly/ 71 76
https://www.reddit.com/r/Infographics/ 99 73
http://infographr.tumblr.com/ 99 45
http://datavisualizations.tumblr.com/ 99 35
http://infographicsdirectory.blogspot.com/ 89 32
http://infographicjournal.com/ 43 51

11. Video Submission

Submitting videos on top video directories not only helps you in building brand identity but also creates high-quality valuable links for your website. Informative and Impressive video content let you engage with more audience. Here are some top video submission sites to increase your website traffic and promote your business.

Video Submission Sites DA PA
https://www.tumblr.com/ 99 97
https://vimeo.com/ 98 97
http://www.dailymotion.com/ 95 94
https://www.storeboard.com/ 50 57
http://www.youtube.com 100 97
http://www.break.com/ 77 81

12. Document Sharing

If you have some documents, information brochures, or slide presentation related to your business niche then it is one of the popular off page optimization methods for creating backlinks and boosting your website traffic. Document sharing also helps in building brand awareness in the online market.

Document Sharing Sites

Document Sharing Sites DA PA
http://www.docs.google.com/ 100 69
https://issuu.com/ 94 95
https://www.scribd.com/ 91 92
http://www.slideboom.com 62 68
http://www.slideshare.net 95 96
http://www.authorstream.com 72 77
https://www.mediafire.com/ 88 91

13. Guest Blogging/Posting

Guest blogging is a content marketing and SEO technique that is used by blog owners to build the high-quality backlinks and improve the website traffic. They approach other top bloggers to write the content for their blogs as guest bloggers. In a return, they receive link juice to their own blog and great opportunity to build the own brand identity in their chosen industry.

Guest blogging is one of the best inbound marketing strategies to grow your online business and increase your brand exposure. This technique works only for B2B business. Make sure to choose the blog only who has good domain & page authority.

14. Blog Comment

Blog Comment is also one of best SEO practices to drive traffic to your own blog and establish yourself as an expert on a topic. Commenting on the similar blog or topic you can let people know about you and your blog existence. There are many benefits of this off page SEO optimization if you know how to comment on other blogs smartly without hurting other blog or website.

15. Business Reviews

It is another best SEO optimization technique to build your brand awareness in the online marketplace. Without spending single cent you can earn 100% quality backlinks and improve your website visibility in the search engine. You can give the genuine review on popular websites and increase your brand awareness by putting your website URL and name on a high authority business reviews sites.

Business Reviews Sites DA PA
https://foursquare.com/ 94 95
https://www.yelp.com/ 94 96
https:// google-reviews/ 100 96
https://smallbusiness.yahoo.com/local 99 91
https://www.consumersearch.com/ 65 71
http://www.insiderpages.com/ 71 76

16. PPT Sharing

PPT sharing is one of the effective marketing strategies to represent your business information across the web to communicate with a large group of professionals. Submitting your PowerPoint presentation to the top PPT submission sites creates an opportunity for you to generate quality backlinks, interact with the target audience and boost website traffic.

PPT Submission Sites List

PPT Sharing Sites DA PA
https://www.slideshare.net 95 96
http://www.authorstream.com 72 77
http://www.slideworld.com 35 45
http://www.slideserve.com 53 59
http://www.powershow.com 45 53
http://www.slideserve.com 53 59

17. CSS Submission

CSS stands for Cascading Style System. As mentioned above the all different types of off-page techniques, CSS submission is also one of those SEO metrics to improve the website traffic and build the links to improve the website visibility in the search engine. There are many high authority CSS submission sites to submit your website’s URL. Its main function is to enable the separation of document content from its presentation such as layout, colors, and fonts that make easy for any search engine to understand the website structure.

CSS Submission Sites DA PA
http://www.cssdrive.com 64 70
http://www.cssbeauty.com/ 59 66
http://csselite.com 53 47
http://www.cssmayo.com/ 62 66
http://cssbased.com/ 47 52
http://csslight.com/ 40 33

18. RSS Feed Directories

RSS feed submission is one of the advanced methods of enhancing website’s traffic and creating backlinks.  It stands for Rich Site Summary that allows users to access updates to online content in an organized format. Let’s feed your site to the high PR RSS submission sites and generate organic website traffic and high-quality backlinks to your blog or website.

RSS Submission Sites DA PA
http://feedburner.google.com 100 95
http://www.blogrollcenter.com/ 63 69
http://www.blogtoplist.com/ 65 70
http://www.feedage.com/ 56 63
http://www.feedlisting.com/ 30 38

19. Skyscraper Techniques

The skyscraper technique, created by Brain Dean, is a latest content-driven technique to generate backlinks for any website.

Following this technique, you have to find popular trends, topics, and most shared content in your niche. Then, you need to create a better version of it that communicates a similar message and brings more value to your audience. Once you have created the new piece of content, you need to reach out to the right people who already have linked the similar content.

Since Google has already indexed the existing content and has a high ranking, creating something better, you have the potential to throw over that older piece of content, outrank them, drive more traffic, and generate high-quality backlinks.

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Conclusion

Proper on-page and off-page optimization of your website help to obtain a better position in the search engine page and Google gives the priority to the sites that are having quality backlinks from high authority domains.

Therefore, when you are trying to build the links you should be careful because Google can penalize your site for carrying any kind of spam links.

Above all, these tricks and tips that I have mentioned not going to work just overnight but I can assure you that efforts you put in today will pay off in the future.

In case you need free consultation for affordable SEO services, Contact us any time.

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4 thoughts on “19 Actionable Off-Page SEO Techniques That Work Awesome in 2018

  1. Hi Admin
    I recently attended a Google event in indore….. Marketing expert said that do the work only to get the traffic only, and guest blogging is the effective off page technique to bring the traffic on site……..
    what is your opinion?

    • Well said. Guest blogging helps you to build quality backlinks and that too only the genuine backlinks from legal sites. This is one of the productive and effective ways to create backlinks for your website. Thanks.

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