Author name: Md Afraz Alam

In today’s rapidly changing customer expectations scenario, delivering above-and-beyond experiences is everything. It requires knowing every customer cold down to the enterprise level, which can only happen through cohesive data integration and one correct vision for the customer. Salesforce Customer 360 certainly is the game changer; it helps to bridge the data silos and give […]

Personalization has become, by this time, an undeniable expectation in digital marketing. When done right, it cultivates a meaningful connection between brands and their audience, fostering engagement and conversion. The more marketers can deliver the right content at the right time, the more personalized the experience becomes. Yet, many personalization strategies don’t hit the mark.

Have you ever wondered how some apps are able to offer a consistent experience on different devices and operating systems? Customers these days demand that the apps they are accustomed to using must coexist, whether on an iPhone, an Android, or a PC. This has seen developers turn to cross-platform mobile app development, a procedure