How Starbucks Digital Marketing Strategy Can Help You Create a Remarkable Brand

starbucks digital marketing creates a remarkable brand

Starbucks Corporation is a billion dollar global coffee company with coffeehouses in 64 countries worldwide including the USA, India, China, UK, Japan, and Canada. The company, which was founded in 1971 in Seattle, experienced rapid international expansion between 1987 and 2007, and today boasts revenues of $14.89 billion. According to a report, 4 billion cups […]

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What Are The Different Target Audiences For Starbucks?

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Starbucks has been described as the main representative of “second wave coffee,” a retrospectively termed movement that popularized artisanal coffee, particularly darkly roasted coffee. Since the 2000s, third wave coffee makers have targeted quality-minded coffee drinkers with hand-made coffee based on lighter roasts, while Starbucks nowadays uses automated espresso machines for efficiency and safety reasons. […]

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Why Technical Skills are Essential For Digital Marketers?

digital-marketing-technical-skills

Digital marketing has now become one of the most sought-after terms in today’s world. The process of marketing has changed, and marketers need some technical skill set in the future to enhance their talents and creativity if they want to take the advantage of growing digital marketing offers. There are few technical terms in digital marketing […]

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