Someone has rightly said that “Content is the king.” Content is crucial as it allows your audience to interact with you. It provides answers to their problems. Good content help in creating a solid brand image, brand recognition, building trust, generate more leads, and thus more excellent conversion.
More than 70% of digital marketers invest in content marketing. Thus, we see that Content helps in generating business for you if done correctly. Today we use blog posts as a means of interaction with our audience, but we have developed more effective ways of communicating with them in the form of videos and live broadcasts.
For your digital strategy to work effectively, you cannot rely on a single type of content marketing strategy. You need to invest in various forms of Content. Here is a list of multiple types of Content that you should include in your digital content strategy.
Video content has become very popular in the last few years. More than 875 digital marketers use video content. Another interesting thing to notice is that marketers who use videos in their campaigns experience 34% higher conversion rates. Thus, video is a must include in any content strategy.
Video is easy to understand and helps your audience to connect better with your brands. Making small catchy videos perform much better than long posts. They also help in brand recognition, traffic, leads, and sales. The videos should also have a call to action so that people engage in the video.
2) Live Broadcasts
Live broadcasts are more popular as the audience gets a chance to connect with you in reality. Broadcasts are preferred by 80% of people in comparison to a blog. Live sessions help in building trust among the audience about your brand. Such sessions also have a higher retention rate and increase the chance of a conversion.
Live Webinars, sessions, training, master classes, live streaming on YouTube or Instagram are critical to building a solid content strategy.
More than 32% of the visuals believe that visuals are the most critical type of Content, increasing traffic by more than 12%.
Infographics are one of the most important types of digital content. They bring a large amount of information into visuals, which has a higher retention capacity than written Content. People remember more than 65% of the data when shown in the form of visuals.
Infographics help in reflecting important issue and makes the information more persuasive. The message conveyed by infographics is much better and stronger. One can use infographics in the blog and on your landing page.
4) Expert Interview
We have experts in every field who influence thousands of people. They also have a good reach on social media platforms. People search for these experts to understand how they reach such heights in their careers and how they can reach such heights in the future.
Interviewing such experts in the industry will attract a vast audience. Such Content will drive more traffic to your website and will gain you a good subscriber base.
5) Case Studies
A case study is an innovative way of simulating real-life situations. They provide in-depth knowledge of an issue and the actionable path to resolve the problem. The best part about a case study is that they help build a thinking strategy and evaluate the thought process behind a solution.
You can help the customer in understanding their issue and providing them a possible solution. This way, you can connect your brand to the possible answer. You can also show your previous client’s problems, solutions, and testimonials in the form of case studies and help them understand your brand.
Free eBooks are a lucrative way to fetch more clients. Digital eBook, which provides quality information to the customer’s problem, can turn them into long-term consumers of your brand. One does not require to make a long eBook. What matters is the quality of the Content delivered.
The eBook is easy to produce. It would help if you made your eBook concise and aesthetic. Always add a call to action in your eBook so that it increases your conversion rate.
7) Longform Content
Longform Content is another type of digital Content. Longform Content refers to the Content which has various parts and chapters in it. They are like Ultimate Guide, which provides general information related to a topic. They offer an excellent way to deliver your expertise on the subject and also increases your fan base.
These guides are long and have more than 5000 to 15000 words. They have separate chapters, with each chapter deals with a different topic and contains several links that provide more information on the subject. These guides are free and readily helpful in making a solid brand image.